I was brought on to update the company brand, working closely with the CEO to create a brand identity more in line with his marketing goals. I updated the company's marketing website with that new visual identity, bringing to life the new content he and the executives had created.

The old site design was visually weighed down with large blocks of dark colors. I created a layout with a more pleasing visual flow, while maintaining modular flexibility so we could use the sections as templates to dynamically add new content via Wordpress. I employed subtle shades of gray to distinguish sections instead of the harsh color changes that dominated the old design. This allowed the user to focus on the content, which had been rewritten to better cater to individuals unfamiliar with chatbots.

As part of this larger design overhaul, I ensured certain smaller details were not ignored. I found several instances of text that did not meet W3C recommendations for visual contrast, so I developed a color palette to prevent this. I removed animations that had been used on the previous design, because they often loaded too slowly and could cause the user to miss information.

I've also included concept work and a final design I created in order to update Rulai's logo as part of my overhaul of the brand identity.